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Overview of the market for toy sales in China

The amount of young children aged under 14 and babies, toddlers and preschool children in China is over 300,000,000, representing 25% of the total population. Among them 80,000,000 live in the city, which form a large number consumption of toys. Especially in recent years, parents identify with the concept that toys can enlighten children on their intelligence, moreover, the majority of modern families in China have only one child, parents are willing to spend money on their child.

In recent years, it appeared certain specific characteristics and trends for sales of toys in mainland China:

1. RC Toys

Appeared with the high technology, for example, electronic toys that may seem bad weather, rc toys and interactive toys that can speak or perform a series of actions are salable products. Presently, various rc toys on sale on the market reach about 1 hundred kinds, mainly are variety rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, helicopter remote control, remote control car etc., each car rc (remote control car) costs about 20-65 dollars? rc gas boat (remote boat control gas) is about 20-50 dollars? and the price of the RC helicopter differs between 450 to 2000 dollars.

2. Model Toys

Electric model toys attract children and adults, such as tank cars, the cars installed with alarm whistle and so on. While these toys are not cheap prices, including electrical toys, generally 8-10 dollars, some even up to 80-100 dollars, but they have a strong position on the market.

3. Toys for adults

Besides toys children, adult toys in mainland China are also big market. According to the latest survey by the China Social Investigation Office, 33% of adults think they are fond of toys and you want to buy them. It is designed so that except traditional Chinese chess, I-GO and kite adults prefer rc toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, boat gas rc helicopter remote control, remote control, etc. Research the latest car toy China Association says the price of Toys acceptable to most customers in cities large and medium enterprises is not more than $ 15. However, in some cities and some cities in size average, some toys and ingenious high-grade $ 150 and even $ 1,200 still have their market. It takes on average about 5% of consumption throughout the year for Chinese citizens to buy toys and toys with the development of high quality, brightness and the playoffs particular RC toys (remote control toys) and hobby items, such as rc car, rc helicopter, nitro rc car, rc gas boat, remote control helicopter, remote control, car etc., the consumption of toys will be in the state of advancement.

4. Plastic Toys

Plastic has taken the place metal, wood and became the main material for the manufacture of toys, because it is cheap, easily treated, safer and light.

Although according to official statistics, toy sales in mainland China are more than 2000000000 dollars in 2006, it is estimated by people in this industry and the real demands of the market should be 9000000000 dollars. People in this industry believe that the estimated market demand for Chinese toys will increase at a rate of 40% per year in subsequent years, and consumption of Chinese toy market hopefully exceed 13,000,000,000 dollars.

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