Structure of consumption trends and popular European toy markets
Over the past ten years she has held a change deep in toys and games industry in Europe. The market share increases gradually and has accounted for over one third of the toys in the world and the entire gaming market. In recent years, electronic toys rise much, the games become increasingly popular, and children toys wood much charm. Especially rc toys in the market for electronic toys, such as nitro rc car, remote control helicopter, boat gas rc helicopter, rc, remote control car, rc car etc. increase rapidly.
In the past 1-2 years, the European market toys has belowing characteristics and trends:
The most important factor still was price, although most parents in rich countries like the United Kingdom, Holland and France liked to buy toys from a large scale, these toys have a rather cheap price usually less than 8 euros. Much parents EC considers that the wooden toys were educational and innovative toys and wooden toys have been typical in children's rooms, and it would continue to grow in the European market of wooden toys. Parents are always happy to buy educational toys while playing with their children, which had caused educational toys bald in the years 2005 and 2006 in Europe. The EU imported toys from developing countries as many as 50% of the total and were still on his way more and more. Among them, 40% were made by importers, and the left were mostly made by agents and buyers centralized.
After all, in the next 5 years, sales of traditional toys the European market will change little, however, with growing purchasing power of some countries, it will rise. combining electronic and traditional toys interaction as early educational toys are in a stable period of development. video games continue to grow strongly. And rc toys, such the car nitro rc, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc. will also have great market adult toys.
Take a look at the major EU countries, in electronic toys of the United Kingdom will increase faster and more contract, RC toys on the market of electronic toys, such as nitro rc car, remote control helicopter, rc gas boat, helicopter rc, remote control car, rc car etc. will become the most popular. And the total toy market in the United Kingdom will reach 6 billion euros 2007.In France, the markets for toys for babies and early learning toys will grow rapidly, and toy market is in the process of growth fast due to the high birth rate in recent years. Gaming is very popular and will increase by 25% in the next 5 years.
In comparison with other European countries, technical toys such as architecture, vehicles and electronic toys training will be more popular in Germany. Music, dance and toy doll is fully in vogue in Belgium. Mobile phones, voice recognition games and virtual games will be in fashion in Spain.
About the Author
David ZHENG is the CEO of China Topwin Industry Co., Ltd( nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car ) a specialty trader of a variety of toys and hobby items, such as nitro rc car, remote control helicopter, rc gas boat, rc helicopter, remote control car, rc car etc
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